Meet the organisers

Below you can find out about the people who have set up EIMF.

Graeme is the Chairman of Frame a creative agency specialising in Advertising, Design and Digital based in Glasgow and he’s both a Director and a Fellow of the Marketing Society. Starting his career in brand management on Tennent’s and then Bailey’s he has spent the last 20 years in marketing communications and consultancy. As a co-founder of The Boroughloch (subsequently sold to IPG) he worked with a wide range of top clients from Heineken and The Famous Grouse to Subway and VisitScotland. Graeme also President of ICAN an independent communication agency network with partners across the globe.

William Burdett-Coutts established the Assembly Rooms as the most prestigious venue at the Edinburgh Festival Fringe where most of the major names in entertainment and television have appeared over the past 30 years. He is also Artistic Director of Riverside Studios, a multi-complex arts centre in London which comprises a major broadcast tv facility, live performance studios, a cinema and gallery space. William began his career as a theatre director in Scotland then in 1989 became Head Of Arts at Granada TV in Manchester. His own independent production company formed in the 90's established the Assembly brand by winning a BAFTA for the Channel 4 sitcom Black Books. His other commissions included Jo Brand's Hot Potatoes for BBC One, Live At The Fringe with Dara O Briain, and Fred MacAulay's Fringe. William is Chairman of Assembly Media Group, and also the ticketing software company Red61 who created the new state-of-the art ticketing system used by a majority of the Edinburgh Festival Fringe.

Director of The Edinburgh International Marketing Festival (EIMF) and Founder & Chairman of creativebrief. The first service of its kind, www.creativebrief.com connects buyers and sellers of marketing services. It does this by applying the latest and best digital technology, industry knowledge, research expertise and extensive database to provide a unique search and selection service for clients looking to find the most effective creative, marketing and media services, to match their individual communications requirements. Prior to creativebrief Tom spent over 20 years working with some of the world's leading agencies and brands, including Account Management roles at WCRS and Saatchi & Saatchi, as Board Director of The Lowe Group and Executive Vice President of Grey Worldwide.

Guy Hornsby’s expertise in marketing and brand development is in the entertainment, digital media and broadcasting sectors. He is currently MD of his own media consultancy with clients all over Europe and especially in the UK and the Netherlands. He was responsible for the roll-out and development of the Kiss youth brand across the UK and has also been a Director of the pioneering audience research consultancy Infinity Radio. During the early 90's he was responsible for programming and brand development at one of the UK's largest commercial radio groups Southern Radio which he joined after a successful career as a Presenter and Producer at the BBC. Newsnight described him as one of the most experienced Media Start-up Executives in the UK.