The Edinburgh International Marketing Festival was created in 2010 to celebrate the marketing, communications and creative industries and their impact upon society through business and brands.
EIMF is a collaboration of three independent partners: The Marketing Society of Great Britain, Assembly and creativebrief and as such seeks to reflect the many and varied elements of this dynamic sector, whether they be from Scotland, UK or in any global market – of which over 50 have participated across the initial three Festivals.
EIMF seeks to involve world leading brands, cutting edge agencies, media channels, the government, academia and general public and is a totally unique global event, now an established part of the Festival calendar in Edinburgh.
Graeme is the Chairman of Frame a creative agency specialising in Advertising, Design and Digital based in Glasgow and he’s both a Director and a Fellow of the Marketing Society. Starting his career in brand management on Tennent’s and then Bailey’s he has spent the last 20 years in marketing communications and consultancy. As a co-founder of The Boroughloch (subsequently sold to IPG) he worked with a wide range of top clients from Heineken and The Famous Grouse to Subway and VisitScotland. Graeme also President of ICAN an independent communication agency network with partners across the globe.
William Burdett-Coutts established the Assembly Rooms as the most prestigious venue at the Edinburgh Festival Fringe where most of the major names in entertainment and television have appeared over the past 30 years. He is also Artistic Director of Riverside Studios, a multi-complex arts centre in London which comprises a major broadcast tv facility, live performance studios, a cinema and gallery space. William began his career as a theatre director in Scotland then in 1989 became Head Of Arts at Granada TV in Manchester. His own independent production company formed in the 90's established the Assembly brand by winning a BAFTA for the Channel 4 sitcom Black Books. His other commissions included Jo Brand's Hot Potatoes for BBC One, Live At The Fringe with Dara O Briain, and Fred MacAulay's Fringe. William is Chairman of Assembly Media Group, and also the ticketing software company Red61 who created the new state-of-the art ticketing system used by a majority of the Edinburgh Festival Fringe.
Tom is Founder & Chairman of creativebrief, which he launched in 2002 with the intention of revolutionising marketing communications search and selection. For many companies, marketing success depends largely on the quality of agencies and media partners a brand engages. However, finding the right one can prove difficult and time consuming, as the marketplace is complex and constantly changing. www.creativebrief.com is now the leading provider of agency intelligence to senior marketers and makes the marketing landscape more accessible, transparent and navigable, providing brands with the critical intelligence required to make accurate and informed decisions. Tom’s role now focuses on evangelising about creativebrief and raising the profile of the business across all our core audiences of leading brands, senior agency executives and government. A major part of this sees Tom drive the Market Leader Interview initiative which puts the spotlight on what it means to be a leader in marketing today. Prior to creativebrief, Tom spent over 20 years working with some of the world’s leading agencies and brands in UK and internationally, including Account Management roles at WCRS and Saatchi & Saatchi, Board Director of The Lowe Group and Executive Vice President of Grey Worldwide
Guy Hornsby’s expertise in marketing and brand development is in the entertainment, digital media and broadcasting sectors. He is currently MD of his own media consultancy with clients all over Europe and especially in the UK and the Netherlands. He was responsible for the roll-out and development of the Kiss youth brand across the UK and has also been a Director of the pioneering audience research consultancy Infinity Radio. During the early 90's he was responsible for programming and brand development at one of the UK's largest commercial radio groups Southern Radio which he joined after a successful career as a Presenter and Producer at the BBC. Newsnight described him as one of the most experienced Media Start-up Executives in the UK.
Paul heads up The creativebrief consultancy, leading a unique team of industry experts in a new approach to maximising the delivery of marketing budgets effectiveness. After nine years of specialised experience working as Managing Director of creativebrief, helping companies make the right choices in selection and review of agencies, Paul brings this experience together with his twenty years at the helm of marketing some of the biggest global brands (including Coca-Cola, Beecham, Andrex, William Grants /Glenfiddich, Sony PlayStation n and Carlton) to deliver a new approach to getting the most out of hard pressed marketing teams and their resources.
Watch the short EIMF 2011 highlight video above or click here to download the full 2011 Festival report.
