Innovation in Marketing and Communications

2.30pm - 5.30pm

Assembly Roxy Central, 2 Roxburgh Place, Edinburgh

Tickets £50 (concessions available)

Leaders of the marketing and communications industry will be presenting the latest in thinking and practice in marketing and communications over the last year, focusing on how cutting edge practice and technique has delivered value and growth for brands and services. Opening the event will be Tim Lefroy, Chief executive of The Advertising Association.

Panels of leading edge practicioners:

• Led by Paul Bainsfair, Director General, IPA, Jim Wolff - The Leith Agency, Paul Graham - Anomaly, Sid McGrath - Karmarama.
• Led by Jane Wilson, CEO, Chartered Institute of Public Relations, Robin Wilson - McCann Erickson Manchester,
• Led by Justin Cooke, Chairman of British Interactive Marketing Association, Chris Kempt - Kempt, Andrew Henning - Redweb, Natalie Gross - Amaze.
  
• Led by Hugh Burkitt, CEO, The Marketing Society and  Mark Earls – the “Herdmeister”. Add your creativity to the insights you will have gained earlier from three top communication experts, and help us create a short film on the future of marketing – “Whatever Next?”

The Festival Drinks Reception

6pm - 8pm

Spiegeltent Teatro, Assembly George Square, Edinburgh

Invitation only*

The reception will be one of main highlights of the Festival, building on the record attendance of over 500 in 2011, and will be addressed by Fiona Hyslop, Cabinet Secretary for Culture and External Affairs, Roisin Donnelly, Corporate Marketing Director and Head of Marketing at P&G and attended by leaders from from government, marketing and media together with arts and culture, academia and the broad creative industries.

You cannot be serious!

9pm - 10pm

ONE, Assembly George Square, Edinburgh

Tickets £20

Trust me, I’m a marketer... Inspired by a popular TV show, our panel of marketers and comedians share their secrets and lies. Can you guess who’s telling the truth as we go through a hilarious game of hiding truths amongst a web of lies?

Stand-up comedian, Fred MacAulay, will play guest host to two teams of panellists captained by international and much sought-after comedian, Gordon Southern, and award-winning comic performer Celia Pacquola. They will be joined by Roisin Donnelly, Corporate Marketing Director, P&G, Mark Gorman, Head of Thinking, Think Hard, Scott Morrison, Marketing Director, Diesel and Mark Earls, Herdmeister, Herd Consulting.

This show is a tribute to our friend and member Kenny Harris who sadly passed away unexpectedly in June, All proceeds from the evening will go to the charity nominated by Kenny’s family, Diabetes UK, and you can also make donations here.